How the world’s biggest gaming company teaches Executive Storytelling

20 Oct

Last month I got to spend a week in Hollywood with gaming giant Electronic Arts (Fifa, Sims, Battlefield etc.).  The assignment?  To co-design and facilitate a disruptive leadership experience with Chris Parles and help 30 leaders make breakthroughs in their storytelling ability.  Awesome.

This video is a 3 minute sprint through what happened when EA leaders were let loose in downtown LA and made to work with Hollywood directors, rock bands, storytelling gurus and innovation experts.  Andy Billings, EA’s VP of Profitable Creativity sets the scene for us.

If you’d like to run something similar inside your organisation, let me know at: ideas@dpacoms.com

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