Tag Archives: Telefonica

VIDEO: What happened when Sony and Telefonica drank Innovation Juice…

4 May

1 minute overview of a 48-hour innovation leadership programme: http://bit.ly/ILU5FY


Do you have the No.1 skillset that every CEO is looking for?

23 Apr

The ability to spark, lead and embed innovation is the No.1 skill-set that CEOs want from senior managers, according to IBM’s 2010 Global CEO survey.

On 27th June 2012, DPA is hosting a unique leadership development experience designed to equip senior managers with the mindset, skills and tools needed to lead a culture of sustainable innovation.

Drawing on our experience of running similar programmes for companies including Sony, eBay and Telefonica, we’ve created a powerful blend of masterclasses and hands-on experience inside some of the world’s hottest start-up companies.  What’s more, delegates walk away with an innovation leadership toolkit worth £10,000.

If you’re looking for a gear-shifting career experience with some powerful organisational outcomes, read on… http://bit.ly/IapaB1

When Punks Coach Business Innovation

14 Nov

“Your strategy is cr*p.”

That’s the verdict of an unknown but savvy 18-year old punk singer who is coaching a team of Sony’s hottest leaders.

Sitting in a dark and obscure music venue near London, England, it’s not what the team wanted to hear, especially as they are 24 hours away from having to present a live TV show about their coach’s band.

It’s one of many awkward silences, crunch points and reorientations that leadership teams encountered from Sony and Telefonica O2 on a radical innovation leadership programme that we designed and ran for both companies.

Leading in the Age of Disruption plunges leaders into a 48-hour innovation learning experience at the crossroads of the music, entertainment, social media and technology industries.   The programme is built upon best-practice from the fields of innovation, entrepreneurship, creativity, organisational development and leadership.


Delegates simultaneously loved and hated the experience.  Thankfully most came out saying it was the best leadership development programme they’d ever been on.  Phew.

So I’m excited that this week we’re formally launching Leading in the Age of Disruption as an official DPA leadership development programme.  For organisations that are serious about building a culture of sustainable innovation, we think we’ve developed something well worth a look.

For more information download the launch press release and tell me what you think.

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